Mother's Day is bringing a surge of customers to businesses across the Coachella Valley, especially for florists and restaurants preparing for one of their busiest weekends. Flower shops are seeing a spike in orders for bouquets and custom arrangements, while restaurants across Palm Springs and nearby cities are filling up with families celebrating the holiday.
The BOOST Conference is also helping drive more foot traffic, bringing visitors into local shops and eateries during the busy weekend. Business owners say the combination of holiday demand and out-of-town guests provides a strong boost for local and small businesses throughout the valley.
The economic impact comes at a crucial time for Coachella Valley businesses as they continue to adapt to evolving market conditions. Local restaurants are simultaneously preparing for the upcoming Greater Palm Springs Restaurant Week, which begins May 29.